Class Recap: Technology & Online Writing

In the first part of class we talked about terms and technology. The Internet is the hardware and the World Wide Web is the software that allows us to use the Internet. Firefox, Safari and Google Chrome are examples of the World Wide Web. Transmission System Protocol / Internet Protocol (TSPIP) allows websites to look exactly the same on all devices being used. Anything that can access the Internet has an IP address (Internet protocol). IP address is numbers and is the computers number. Domain Name System (DMS) is the system that holds the Uniform Resource Locator (URL) of the websites. HTML stands for Hyper Text Markup Language.

Cars now are having Wi-Fi and streaming abilities for apps like Pandora. Sirius XM wants to be able to stay in the cars as a feature and is fighting to not be forgotten as built in radio. Cars now need to behave live phones. This is the definition of getting it on the go. Phones have hot spots so you always have Internet wherever you are at. So it makes since people want hot spots in their cars. Any company that has a website and a mobile app will soon move to needing something in a car.

There are different sizing of data. A kilobyte is 1,000, a megabyte is 1 million, a gigabyte is 1 billion, and a terabyte 1 trillion. Mpeg is a popular video format because of the compression of size. Bandwidth is the amount of frequencies within a given band. Cloud Computing is the story of documents and other data that are saved on a server and accessed online. Information that you put on the cloud is actually on someone’s computer. Don’t loose site in keeping private files to yourself.

We then switched our topic to online writing and editing. It is the same as writing online or print and the rules of journalism still apply. You are trying to get people to read your publications and you have to be better than all the other news outlets with the same content. Which makes it so much harder than before. Writing for mobile and writing for the web you want it to be easy to read or people are not going to come back to your site. You want to write to peak your readers interest. There are many ways to do so. Using titles in your story so your reader can scan the article is a great trick to use. Responsive theme is when the website changes from device. It will look different on a desktop then on a mobile device.

Search Engine Optimization (SEO) is another trick to use to get more readers. Someone will type in a topic and when that hits you want your blog to pop up. Best way to do that is to find out specific words that your topic is about. Try to figure out how to phrase a headline around that. This way your story is more likely to pop up on news feeds when a reader types in anything to do with your topic. Keep headlines within 70 characters and use inverted pyramid style for online content. Web content are not going to be written the same as writing a broadcast story. For example blogs are more conversational.



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